Doing Business On The Internet
By Kathy Johnson
Depending on what article
youíve read lately, there are two different versions about selling on the
Internet. The first group believes the Internet is the greatest place to
sell anything from hot sauce to hot pictures of some girl named Danni.
They point out how potential buyers can easily make purchases from their
home and office or how the Internet gives the potential buyer product information
through a combination of text, photos, sound and video.
The other group believes the Internet
is not so great a place to sell products or services. They argue that only
22 percent of all companies on the Internet have made a profit or broken
even. They also point out that your credit card number could get ripped
off over the Internet. The real truth is that both groups are right. Some
businesses are going to be very successful on the Internet, while other
will fail miserably. The difference between success and failure will depend
on how companies plan their marketing strategies on the Internet.
Establishing a strong Internet presence
does not necessesarily mean investing several thousand dollars on a Website.
It means using the tools of the Internet to save your company hard dollars.Using
a Web page to advertise your product or services can save your company
hard dollars in your Yellow Pages advertising for example, which charges
by the size of the ad placed. By placing a smaller ad which displays your
web page address, it allows a customer to both locate your company and
refers them to a place the potential buyer can go for full details about
Using E-mail and electronic libraries is another
example of how a company may save hard dollars using the Internet. Electronic
libraries can hold paperwork, brochures or forms. Forms and paperwork can
be down-loaded to your potential clients, sales people in the field, or
satellite offices instead of such requests being retrieved, copies made,
and then faxed or mailed back to the end user. Electronic libraries save
your company hard dollars on postage.
Companies that conquer the Internet
today, will be in a stronger position to capture the consumer market tomorrow.
But the question still remains. Can a small business really market products
and services through the Internet?
Yes, but companies must be willing to
learn the tools and develop strategies, which will decrease overhead expenses.
Sales from the Internet initially may be small, but real commerce is occuring
with some companies, especially as the Internet begins to emerge into the
television marketplace. It only takes a few seconds of TV air time to promote
a web address, and when customers can find your business and learn more
about you, they are more likely to do business with your company.
Still, some people wonder if doing business
on the Internet is safe? The potential for theft on the Internet by credit
card fraud is a valid concern, than can be circumvented by using a secure
server or by using other marketing strategies which donít require a customer
to devulge their credit card numbers.
Anyone can become part of the 22 percent of
the success stories which makes a profit on the Internet, if they are willing
to learn the successful strategies that other companies have tried and
tested.Before investing thousands of dollars on a website, do some research
and consult with a professional about your needs. Find out if getting on
the Internet is a smart move for you.
For more info visit us at CircleCityMall.com
or call Creative Concepts Services (317)266-9310