ART MARKETING MANUAL
INCLUDED IN THE PROGRAMSTEP-BY-STEP INSTRUCTION
SAMPLES & EXAMPLES
CASE HISTORIES
NOTABLE INTERVIEWSWHATEVER IT DOESN'T
TELL YOU...
IT TELLS YOU
WHERE TO FIND OUT!ART MARKETING MANUAL
TABLE OF CONTENTSInstructions For Using This Program
Setting Up Your Business
How To Prepare A Business Plan
How To Protect Your Artwork
Laws Which Protect Artists And Increase Their Profits
Interview: Illustrator, Dave Willardson
Technology & Art
Interview: Artist's Representative, Laird Tyler Flemming
Portfolios
Promotional Literature That PromotesYour Artwork And Yourself
How To Photograph Your Artwork
The WorkBook (A Directory for Self Promotion and Sources)
Pricing (How To determine the proper prices and get the most for your art)
Purchase Orders
Billing (How to establish terms which expedite payments to you)
Licensing (How to sell the rights to reproduce your artwork)
Licensed Characters
Interview: Art Dealer/Gallery Owner Jennifer Dumas
The Corporate Art Market (Selling to a market where all the money is)
Art In Public Buildings (How to land commissions)
Competitions & Grants
Freight (How to package and ship artwork )
Interview: Artist/Publisher, Brian Davis
Limited Editions (How to produce, license and sell to this lucrative market
Reproductions (How to sell unlimited quantities of your artwork)
Interview: Art Buyer, Doug Reeder
Collector Plates (Cash in on a multi- dollar art market)
Glossary Of Terms/Collector Plates
How To Exhibit And Sell Your Art work at Arts & Crafts Shows
How To Locate And Approach Markets For Your Craft Items
Selling Handmade One Of A Kind creations
How To Trade Your Crafts Experience For Luxury Vacations
Interview: Manufacturer Of Illustrated Products, Mike Cole
Presentations That Get Results
Salesmanship & Art (How Rembrandt used salesmanship)
How To Write A Successful Sales Letter
Mock-Ups & Prototypes (How to sell thousands of an item from a single sample before you spend a cent on production)
How To Test Market
How To Sell Your Artwork To Several Different Markets At The Same Time
How To Select And Approach Sales Representatives
15 Mistakes That Kill Orders
Trade Shows (Attending And Exhibiting)
How To Multiply Yourself With Direct Mail
How To Get Free Publicity
Premiums ( A Billion $ Market)
Packaging That Sells!
Acquiring Investment Capital
How To Win At Negotiating
How To Produce Contracts That
Protect Your Interests
Government Programs For Artists
How To Sell & License Your Artwork To Foreign Markets
Jobs In The Art World ... And The Craft World
MEET HOWARD COSSMAN | AN OPEN LETTER FROM HOWARD COSSMAN | WHO CAN BENEFIT FROM THIS PROGRAM?
QUESTIONS OFTEN ASKED | WHAT THIS COURSE WILL TEACH YOU | THE ART MARKETING MANUAL
THE ART SOURCES DIRECTORY | WHAT ARTISTS SAY ABOUT THIS PROGRAM
HOW TO ORDER THIS COURSE | HOW TO MARKET YOUR ART
© 1998 - HOWARD COSSMAN- P.O. BOX 4112 - THOUSAND OAKS, CA 91360