ART MARKETING MANUAL
INCLUDED IN THE PROGRAM

STEP-BY-STEP INSTRUCTION
SAMPLES & EXAMPLES
CASE HISTORIES
NOTABLE INTERVIEWS

WHATEVER IT DOESN'T
TELL YOU...
IT TELLS YOU
WHERE TO FIND OUT!

ART MARKETING MANUAL
TABLE OF CONTENTS

Instructions For Using This Program

Setting Up Your Business

How To Prepare A Business Plan

How To Protect Your Artwork

Laws Which Protect Artists And Increase Their Profits

Interview: Illustrator, Dave Willardson

Technology & Art

Interview: Artist's Representative, Laird Tyler Flemming

Portfolios

Promotional Literature That PromotesYour Artwork And Yourself

How To Photograph Your Artwork

The WorkBook (A Directory for Self Promotion and Sources)

Pricing (How To determine the proper prices and get the most for your art)

Purchase Orders

Billing (How to establish terms which expedite payments to you)

Licensing (How to sell the rights to reproduce your artwork)

Licensed Characters

Interview: Art Dealer/Gallery Owner Jennifer Dumas

The Corporate Art Market (Selling to a market where all the money is)

Art In Public Buildings (How to land commissions)

Competitions & Grants

Freight (How to package and ship artwork )

Interview: Artist/Publisher, Brian Davis

Limited Editions (How to produce, license and sell to this lucrative market

Reproductions (How to sell unlimited quantities of your artwork)

Interview: Art Buyer, Doug Reeder

Collector Plates (Cash in on a multi- dollar art market)

 


Glossary Of Terms/Collector Plates

How To Exhibit And Sell Your Art work at Arts & Crafts Shows

How To Locate And Approach Markets For Your Craft Items

Selling Handmade One Of A Kind creations

How To Trade Your Crafts Experience For Luxury Vacations

Interview: Manufacturer Of Illustrated Products, Mike Cole

Presentations That Get Results

Salesmanship & Art (How Rembrandt used salesmanship)

How To Write A Successful Sales Letter

Mock-Ups & Prototypes (How to sell thousands of an item from a single sample before you spend a cent on production)

How To Test Market

How To Sell Your Artwork To Several Different Markets At The Same Time

How To Select And Approach Sales Representatives

15 Mistakes That Kill Orders

Trade Shows (Attending And Exhibiting)

How To Multiply Yourself With Direct Mail

How To Get Free Publicity

Premiums ( A Billion $ Market)

Packaging That Sells!

Acquiring Investment Capital

How To Win At Negotiating

How To Produce Contracts That

Protect Your Interests

Government Programs For Artists

How To Sell & License Your Artwork To Foreign Markets

Jobs In The Art World ... And The Craft World

 


MEET HOWARD COSSMAN | AN OPEN LETTER FROM HOWARD COSSMAN | WHO CAN BENEFIT FROM THIS PROGRAM?
QUESTIONS OFTEN ASKED | WHAT THIS COURSE WILL TEACH YOU | THE ART MARKETING MANUAL
THE ART SOURCES DIRECTORY
| WHAT ARTISTS SAY ABOUT THIS PROGRAM
HOW TO ORDER THIS COURSE | HOW TO MARKET YOUR ART

HOW TO MARKET YOUR ART


© 1998 - HOWARD COSSMAN- P.O. BOX 4112 - THOUSAND OAKS, CA 91360