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Title: Selling
Like most collectors, a time may come when it is advisable
to sell one or more of your rugs. What are the traps and pitfalls
which await you? Again, I must stress that here, as in other dealings,
there are many ethical outlets where you will obtain a fair price for your
pieces. However, although the sharp practices discussed herein, are
NOT in the repertoire of the aforementioned, these are in that of some
dealers. In general, I will discuss the miscreants!
Auction Galleries
A common device, used by some unscrupulous of these,
occurs when you propose to use them and present your artifact for their
appraisal. They rely on the consignors ignorance! If the gallery
expert is convinced that you are a non-professional who is unaware of the
true, high value of the piece, he will aver that it probably is a recent
copy and not worth much!! In this case, if you accept his spurious
evaluation, the gallery can handle the item in various ways. They
may have an annex for low quality material where your rug, falsely catalogued,
will be offered. Depending on the fact that only bidders who are
interested in cheap goods attend this auction, a stooge can acquire it
at a low price. If such an annex does not exist, it may be auctioned
on a "bad" day. This occurs where they learned, from experience,
that attendance will be poor. After your carpet has been bought in,
at a ridiculously low price, it is placed in storage awaiting an opportune
occasion. This happens when they have a well-advertised and famous
collection for sale which lure top dealers and collectors! Now, your
carpet emerges correctly catalogued. Under these circumstances, there
is competitive bidding and the piece fetches the price which it deserves!!
It is possible that an honest gallery may have a dishonest appraiser.
He gives your rug a low evaluation but, with the proper inducement, raises
his estimate considerably!
Sometimes, the gallery gives away "plums". This
is the merchandise of private consignors, unknown to the gallery, which
the auctioneer disposes of quickly using no sales technique. Here,
he creates "Good Buys" which is excellent advertising for it, increases
attendance and the possibility of selling their own material!!! Of
course, this at the expense of the consignors!
In a gallery, which sells a variety of antiques and usually
offers some carpets, a dealer may have a "special" arrangement with its
appraiser. For a regular "inducement", the latter will tip off the
dealer whenever an interesting rug will be on sale! The low-rated
piece is exhibited in such a way as to make a close inspection extremely
difficult!! The favored dealer, of course, has been given an excellent
opportunity to preview the rug. If you consign the piece, attend
the exhibition and if it is NOT displayed to your satisfaction, WITHDRAW
IT IMMEDIATELY!!!
In conclusion, your best protection is to carefully research
the current, market value of your item. If a gallery consistently
gives your rugs low appraisals, avoid it!
Antique Rug Dealers
You must understand dealer psychology! He views
buying and selling as TWO transactions. He feels that he has a right
a profit in both!!! Therefore, he will usually pay LESS than he would
pay his supplier for a similar piece. The difference is his first
profit. He wants to buy your piece at well under the wholesale price,
which is what he would have to pay a picker,
another dealer or at auction!!!
He will pay considerably less for an item which must remain
in his shop for a long time before it is sold. On the other hand,
he is prepared to pay a high price for a rug he thinks is "HOT" and which
will have a rapid turnover! Under all circumstance, he will try to
adhere to the old maxim, BUY CHEAP, SELL DEAR!!!
There is another sort who wants your rug on consignment
He would rather INVEST YOUR MONEY THAN HIS OWN!!! In order to illustrate
their methodology, I will relate an imaginary episode which might happen
to you. You have decided to sell a carpet and you know a dealer with
whom you have done some business. With your rug , rolled up under
your arm, you sally forth to his shop. After explaining the purpose
of your visit, the following dialogue might very well take place:
Dealer
Ah! A late 19th century Kasak. Not a bad piece!
Pretty good colors! What are you asking for it?
You
I'd like to get $1,500 for it.
Dealer
That's pretty steep the way the market is nowadays.
Now, if it were only a Shirvan, there would be no problem. (Author's
note: If your piece were a Shirvan, he would have claimed that these are
a drug on the market and that it is Kasaks that are in great demand!)
I had one just like yours for over two years and I finally sold it for
$850 because I just couldn't stand looking at it anymore. However,
you're a good customer and I will try to get you the best price.
(He thinks that you need money and he can squeeze you a little!)
You
(What have I got to lose?) All right.
The dealer now displays your rug without a price tag
and, when an interested party asks about the piece, he explains that is
on consignment from an important collector, who must remain nameless because
he has undergone financial reverses and needs cash! He is asking
$4,000, but, but under the circumstances, he might be persuaded to take
less. The potential buyer offers $3,000 and leaves a telephone number
where he may be reached. Now, he calls you and relates that he has
been lucky enough to find a ready buyer who will pay $1,200 if you are
prepared to let it go at that price. Two months have passed since
your visit, you would like to conclude the matter and so you agree!
He now calls the buyer and tells him that he has convinced you to take
less (no lie). The transaction is completed with a net profit for
the dealer of $1,800!! You are fortunate if this Shylock does not
ask you for an additional $200 as a finder's fee. That's not a bad
return for a little display space and a few phone calls!!
There may be another gyp artist who employs a different
approach. It goes like this:
Dealer
So you want to sell this Kasak!!! I know that you
bought it five years ago from a dealer for $1,000. I must say that
you were cheated! Unfortunately, you can run into bad apples in this
business. He dated it c. 1880? IMPOSSIBLE!!! A date of
c.1920 would be more appropriate. Just look at the synthetic dyes
and the coarse weave! Your asking $1,500? That price is way
out of line. We all make mistakes, you know. However, since
we have known each other for a long time and I like you personally, the
best that I can do is $700 and it is a sacrifice on my part! When
you get a spiel like the above, RUN, DON'T WALK OUT OF THE SHOP!!!
The ancient Romans said, "Caveat Emptier" (Let the buyer beware).
In this case, I would alter this to "LET THE SELLER BEWARE"
Rug Clubs
If you are lucky, you may have one in your vicinity.
There is always the possibility that you can sell or trade an unwanted
rug there. After having done the foregoing research to determine
the market value of your piece, you can expect to get from a club member
more than a dealer will pay and less than his selling price. Your
buyer should pay cash on the barrel-head on a none-returnable basis!
He is supposed to be knowledgeable and after making a close examination,
he should make a firm offer and stick with it!
Advertisements
These, in the newspapers, trade publications or Internet,
often will bring inquiries from dealers, pickers and collectors. I have
not had luck with ads as the following, typical experience will indicate:
In 1972, as I was preparing to leave New York City and
take up residence in Vienna, I wished to dispose of some of my rugs.
Included, among these, was a Lori Pambuk Kasak. I had placed an ad
in the Sunday edition of the New York Times. As a result, I received
a telephone call from a gentleman who professed an interest in buying old
Caucasian carpets. I gave him my address and shortly thereafter,
two European dealers arrived and examined my pieces. One of them
liked the Kasak and asked its price. My reply was $700. He
looked at the rug and then said, "I couldn't sell this rug in its present
state (It was in excellent condition) and it would cost about $300 in restoration
to make it salable. I'll give you $400!!
This caused me to tell him a little story. I related
that my sleep was troubled by a repeated dream which is always the same.
I dream that I am walking in my neighborhood and meet a little, old lady.
She says, "I have heard that you collect old carpets and I am selling my
house. I inherited it from my parents and I have lived there all
my life. My husband has passed on, my children are married and live
by themselves. They are uninterested in old things. I have
quite a large number of old rugs which have been heirlooms in my family
for generations. Would you care to look at them? After my very
affirmative reply, we go to her place and there I see a wonderful variety
of old pieces. I ask her, "How much are you asking?" She replies,
"Would $25 each be too much?" With delight I agree, pile them into
my car and bring my treasures home. I eyed the dealer and said, "I
am certain that you have had a similar dream but there is one problem!"
"What's that?", he asked. I faced him and replied, "I AM NOT THE
LITTLE, OLD LADY!!!"
In summation, above all else, you must have an accurate
knowledge of the CURRENT market prices!!
The value of antique tribal rugs is constantly changing
(usually going higher) and one must be ever-vigilent!!!
Sam says: The more I learn, the more I know how little
I know!!!
Sam
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