78 RPM Record Sleeves
Avariety of companies released 78 RPM records. Several records sleeves that are representative of the type of art and advertising they employed can be viewed below.
More sleeves will be posted in the future.
A number of stores such as Montgomery Ward and Company, F.W. Woolworth Company, and Sears, Roebuck & Company sold their own brand of records.
Banner Records were sold by the S.S. Kresge Company. The marketing message is obvious -- They play on any phonograph.
A Columbia Grafonola record sleeve. Here, the Columbia company uses the record sleeve to advertise their phonographs.
The classical graphics impart a feeling of sophistication to the buyer. A listing of classic records available on the back of the record sleeve, advertise additional purchases.