78 RPM Record Sleeves

A variety of companies released 78 RPM records.  Several records sleeves that are representative of the type of art and advertising they employed can be viewed below.

More sleeves will be posted in the future.

BannerRecordSleeve.gif (83910 bytes) Banner Records

A number of stores such as Montgomery Ward and Company, F.W. Woolworth Company, and Sears, Roebuck & Company sold their own brand of records.

Banner Records were sold by the S.S. Kresge Company.  The marketing message is obvious -- They play on any phonograph.

ColumbiaRecordSleeve.gif (71918 bytes)

Columbia Records

A Columbia Grafonola record sleeve. Here, the Columbia company uses the record sleeve to advertise their phonographs.

VictorRecordSleeve.gif (58507 bytes) Victor Records

The classical graphics impart a feeling of sophistication to the buyer. A listing of classic records available on the back of the record sleeve, advertise additional purchases.

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