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So, what's the story of this Fruit Pie guy anyway?

= Fruit Pie The Magician was an advertising character created in 1973 to represent Hostess Fruit Pies.

= He was created by Don Duga, who also animated the other Hostess characters.

= He was one of seven fun characters representing Hostess Cakes starting in the 1970s, along with Twinkie The Kid (Twinkies), Captain Cupcake (Cupcakes), Happy Ho Ho (Ho-Hos), Chief Big Wheels (Big Wheels), Chauncey Choco-dile (Chocodiles) and King Ding Dong (Ding Dongs).

= He was featured on the Hostess Fruit Pie wrappers from 1973 to 2006, with the exception of Hostess Pudding Pies in the 1980s, which did not have any character on them.

= He was featured in many TV commercials in the '70s and '80s, often in tandem with other Hostess characters in some urgent need to "save the day" with snack cakes.

= Of the seven Hostess characters who began in the 1970s, all have been retired except for Twinkie The Kid. Fruit Pie The Magician retired in 2006. Captain Cupcake made a brief comeback in 2001.

= = = = = = = more to come later...

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