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PATAGONIA SPORTSWEAR : NEW FOR 1998. The Deep South Fly Shop is proud to introduce the new spring line of High Quality Sportswear by Patagonia. From Capilene underwear, "Retro" Fleece, and "Stand-Up" shorts, to their famous flats hats and "S.S.T." Fishing Jacket, we carry a Patagonia system of clothing designed to keep you comfortable in any type of weather. Patagonia’s high performance fabrics and design mean more time casting sinking tip lines rigged with size 2/0 white Deceivers to giant Tennessee River Smallmouth Bass, and less worrying about that freezing rain the weatherman was talking about last night.

 

C.C. FILSON FEATHERCLOTH CLOTHING : NEW FOR 1998. The C.C. Filson company of Seattle,Washington, is world famous for their extremely durable clothing. Springtime on the rivers and streams of the Southeast as we all know, can at times be a virtual steambath. For warmweather conditions anywhere in the world, The Deep South Fly Shop presents Filson’s new feathercloth shirts, and packable feathercloth flats hats. This new material is extremely lightweight, breathable, and comfortable in hot weather. We believe this is the lightest outdoor clothing on the market today! Come by and check it out.

 

ACTION OPTICS, "LOW LIGHT", SUNGLASSES : Action Optics, a division of Smith Eyewear has developed a low light lens ( their 1st hour light brown lens ), and several photochromic lenses ( in both brown, and copper tints ), which are perfect for the fishing conditions here in the Southern Appalachain region. About 90% of the fishing we do both here in Alabama, and in the mountains of Tennessee, Georgia, and the Carolina’s occurs in and around very dense vegetation, where a dark or medium brown lens simply will not work! These new lenses are available in a wide variety of frame shapes and sizes, and also offer the option of adding a prescription to them.

 

EX OFFICIO & PATAGONIA WOMEN’S SPORTING CLOTHING : Standing knee deep in an Alabama riverbottom with a huge Whitlock’s Swimming Frog clinch knotted to the end of a long leader on a nine weight sink tip, you’ll be thankful for the cool, ventilated comfort of an Ex Officio Baja Plus shirt. After three years of wonderful responses on men’s Ex Officio, The Deep South Fly Shop is proud to present Ex Officio technical fishing clothing for women. Check out their Traveling Convertible Pants for a great, lightweight fishing pant. For breathable layering underneath a pair of our Simms Gore-Tex waders, we introduce women’s midweight Capilene underwear by Patagonia, the ultimate in comfort, breathability, & warmth.

 

BOOK REVIEW: ON THE SPINE OF TIME, by Harry Middleton. Long out of print, Pruett Publishing in Boulder, Colorado, has just reissued this Southern fly fishing classic. The late Harry Middleton, a long time Birmingham resident, takes the reader on a tour of the Smoky Mountain region, introducing the area streams and its sometime eccentric residents. The entire work is written in the classic warped Middleton style, insuring that you’ll never look at fishing, and potato salad, in the same way again—JEC.

 

FLY FISHING VIDEO RENTAL LIBRARY: The Deep South Fly Shop is proud to present the largest fly fishing video rental library in the Southeast, if not the United States. Planning a trip to New Zealand, Alaska, Argentina, Chile, Montana ? Or want to study up on some of the hottest new fly tying and dry fly fishing techniques around, we have the video selection for you. Looking for an excellent introductory Fly Fishing video, check out Mel Kreiger’s new tape, Beginnings. Rental Fee : $2.00 for the first night, $1.00 for each additional night.

Last Update: Monday, March 23, 1998