Free PR Tips

Electra Public Relations

Free PR Tips

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Goodies to get you started

Sample Crisis Plan*

Plan To

Identify internal and external constituents

Act quickly

Communicate facts

Minimize rumors

Restore order and confidence

Action List

Create a contact list with day/night time phone numbers

Build a crisis team

Assign a single spokesperson

Prepare a series of key messages and detailed Q&A

Tell them what you know

Tell them what you don't know

Practice because everything is "on the record"

Create a contact log

Be available

Don't forget to update your Web site

* Every company should have a crisis plan. This checklist will help you develop your plan.

Letter to the Editor

We all read, and sometimes we have opinions about what we read. Why not send a letter to the editor stating your viewpoint and get your name published for free?

InformationWeek 11-17-03

Energy User News / Sustainable Facility) May 2004

Consulting Specifying Engineer July 2007

News Wires

BusinessWire.com

PRNewswire.com

Writing Tips

Writing for the press is different than writing for advertising. Here's the book that defines clear news writing: The AP Stylebook.

Barnes & Noble carries this and many other great books - click here

Quick Language Translations

Avoid those typical international marketing blunders. This translation tool helps you avoid launching an automobile into the Spanish market with the name "No Va".

Google Tool

Altavista.com

4,500 News Sources

News.Google.com

Privacy.net

We all need to keep up on the quickly changing environment affecting privacy, telemarketing, and FCC rulings. This site has some interesting information.

Privacy.Net

Free Magazines

Here's a site listing many of the trade publications that will send you a free subscription. Remember, save a tree and only sign up for what you really need. Happy reading!

TradePub.com

Creative, smart and effective media relations for B2B, technology firms.