What do I want?

Who is my audience, customers etc.?

What is the purpose of this project?

Role project plays in overall business strategy?

How can I best appeal to the target audience?

How can I improve on what I have now?

What is my competion doing, and how well is it working?

Is there a feeling, look or personality I want to convey?

Will I provide copy (& in what form)?

What specifications: (size, color, art-work, stock, quantity) I have in mind?

Do I have photographs, artwork, or other visuals to use?

What is my budget?

When must the project be completed?

Do I have any preferred vendors or suppliers of outside services?

Would I prefer to be billed directly for printing/other outside service,
or would I prefer Graphics Design to handle this for me?
Know what you want!
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