What do I want?
Who is my audience, customers etc.?
What is the purpose of this project?
Role project plays in overall business strategy?
How can I best appeal to the target audience?
How can I improve on what I have now?
What is my competion doing, and how well is it working?
Is there a feeling, look or personality I want to convey?
Will I provide copy (& in what form)?
What specifications: (size, color, art-work, stock, quantity) I have in mind?
Do I have photographs, artwork, or other visuals to use?
What is my budget?
When must the project be completed?
Do I have any preferred vendors or suppliers of outside services?
Would I prefer to be billed directly for printing/other outside service,
or would I prefer Graphics Design to handle this for me?
Know what you want!