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USB 3.0 (also known as “SuperSpeed USB”).

Up to 10x performance increase--480 Mb/s to 5 Gb/s
Fast Sync-N-Go to minimize user wait time
Optimize power efficiency--uses 1/3 the power of USB 2.0.
Backward compatible with USB 2.0.
Transferring a 27GB HD movie to your player will only take 70 seconds with USB 3.0, while it would take 15 minutes or more with USB 2.0, providing all parts are USB 3.0 compatible.

USB Transfer rates:
USB 1 was 12 Mb/s (the original USB standard)
USB 2 was 480 Mb/s
USB 3 is 5000 Mb/s (5 Gb/s)

Hardware partners are expected to have USB 3.0 controllers designed by mid 2009, and consumers won't see the first end products utilizing the spec until early 2010