Advertising in The Portolan

The Portolan, the Journal of the Washington Map Society, continues to be a leader in cartographic journals. The opportunity exists for dealer members of the Washington Map Society to advertise. The Washington Map Society now has about 400 members, most of who reside in the United States. There are also members/subscribers in 19 other countries. The Portolan is sent to each one of our members and institutional subscribers three times a year. Advertising in The Portolan is an excellent opportunity to reach lots of people who collect antique maps. Consider placing ads in The Portolan as you develop your business plan and budget for the coming year.

There is a Limited Amount of Advertising, so Act Soon. Total advertising will be limited in The Portolan to roughly 12% of the total pages in the journal, as specified by the WMS Board of Directors. That limit has not yet been reached which means additional ads will now be accepted, on a first-come, first-served basis. The opportunity to advertise in the journal is being offered only to dealers who are members of the Washington Map Society.

Advertisement Sizes (print quality PDF form):
-- The quarter-page advertisement size is 3.5 inches wide x 4.75 inches tall (portrait style).
-- The half-page advertisement size is 7.5 inches wide x 4.75 inches tall (landscape format).
-- The full-page advertisement size is 7.5 inches wide x 10.0 inches tall (portrait style).

Pricing is as follows:
For a three issue commitment: Full -page color ($1125) or black and white ($750)
For a three issue commitment: Half -page color ($750) or black and white ($500)
For a three issue commitment: Quarter page color ($450) or black and white ($300)

For a single issue: Full- page color ($525) or black and white ($390)
For a single issue: Half -page color ($350) or black and white ($260)
For a single issue: Quarter page color ($200) or black and white ($150)

Should the three-issue option be selected, advertising copy may be changed in each of three issues so long as revised copy is received by the due dates indicated below. Otherwise, the previous ad will be used.

To advertise in the Spring 2013 issue of The Portolan, here is what is needed:
By February 1, 2013, but as soon as possible, confirm your desire to commit to either a three-time ad or a one-time ad. Indicate the size ad (full page, half-page or quarter page) and whether it would be color or black and white. Early response will be a factor in the placement of advertising copy in the journal. Send your response by e-mail to Peter Porrazzo at pjporrazzo@gmail.com with an info copy to The Portolan Editor Tom Sander at sanderva@erols.com.

By February 19, 2013, provide check payment in US dollars (payable to the Washington Map Society) to:
Peter Porrazzo, Treasurer
Washington Map Society
1924 Tysons Trace Drive
Vienna, VA 22182-6037
USA

Should the three-issue option be selected, payment may be paid in three equal installments, but must be received by the dates noted below if the ad is to be continued.

By February 19, 2013, provide the advertisement as a “print quality PDF file” via email attachmentto pjporrazzo@gmail.com and sanderva@erols.com. No separations or proofs are required.

Due dates for ad copy and payment for ensuing issues:
For the Fall 2013 Issue: June 21, 2013
For the Winter 2013 Issue: September 13, 2013