As you have seen, The Portolan, the Journal of the Washington Map Society, continues to be a leader in cartographic journals. The improvements made this year, in color and layout, will continue into 2008, as will the opportunity for dealer members of the Washington Map Society to advertise. The Washington Map Society now has about 400 members, most of whom reside in the United States. There are also members in 12 other countries. The Portolan is sent to each one of our members, three times a year. Advertising in The Portolan is an excellent opportunity to reach lots of people who collect antique maps. Please consider placing ads in The Portolan as you develop your business plan and budget for 2008.
There is a Limited Amount of Advertising, so Act Soon. Total advertising will be limited in The Portolan to roughly 12% of the total pages in the journal, as specified by the WMS Board of Directors. That limit has not yet been reached which means additional ads will now be accepted, on a first-come, first-served basis. The opportunity to advertise in the journal is being offered only to dealers who are members of the Washington Map Society.
Advertisement Sizes (print quality PDF form):
-- The quarter-page advertisement size is 3.5 inches wide x 4.75 inches tall (portrait style).
-- The half-page advertisement size is 7.5 inches wide x 4.75 inches tall (landscape format).
-- The full-page advertisement size is 7.5 inches wide x 10.0 inches tall (portrait style).
Pricing is as follows:
For a three issue commitment: Full -page color ($1125) or black and white ($750)
For a three issue commitment: Half -page color ($750) or black and white ($500)
For a three issue commitment: Quarter page color ($450) or black and white ($300)
For a single issue Full- page color ($525) or black and white ($390)
For a single issue: Half -page color ($350) or black and white ($260)
For a single issue: Quarter page color ($200) or black and white ($150)
Should the three-issue option be selected, advertising copy may be changed in each of three issues so long as revised copy is received by the due dates indicated below. Otherwise, the previous ad will be used.
To advertise in the Spring 2008 issue of the Portolan, here is what is needed:
By February 15, 2008, but as soon as possible, confirm your desire to commit to either a three-time ad or a one-time
ad. Indicate the size ad (full page, half-page or quarter page) and whether it would be color or black and white. Early
response will be a factor in the placement of advertising copy in the journal. Send your response by e-mail to Peter
Porrazzo at pjpbkp@msn.com with an info copy to the Portolan Editor Tom Sander at sanderva@erols.com.
By March 9, 2008, provide check payment (payable to the Washington Map Society) to:
Tom Sander, Portolan Editor
Washington Map Society
PO Box 10793
Burke, VA 22009-0793
USA
Should the three-issue option be selected, payment may be paid in three equal installments, but must be received by the dates noted below if the ad is to be continued.
By March 9, 2008, provide the advertisement in print quality PDF form via email attachment to pjpbkp@msn.com and sanderva@erols.com. No separations or proofs are required.
Due dates for ad copy and payment for the coming three issues:
For the Spring 2008 Issue: March 9, 2008
For the Fall 2008 Issue: July 9, 2008
For the Winter 2008 Issue: November 9, 2008
Advertising Inserts: This option is no longer available as it ended with the Winter 2007 issue.
Please respond to this message by e-mail to both pjpbkp@msn.com and sanderva@erols.com indicating whether an ad in the Spring 2008 and future issues is desired, or not. We look forward to hearing from you by February 15.