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REAL TIME --- PREPARING FOR THE AGE OF THE NEVER SATISFIED CUSTOMER by Regis McKenna, Harvard Business School Press, 1997

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Introduction--The collapse of time and space--keeping "Real Time," real time

1) Bits and bytes in perpetual motion

2) The never satisfied customer

3) What is the message when the medium is everywhere?

4) A brand new brand

5) The "Real Time" corporation

6) Continuous dicontinuous change

7) Preparing for the eventuality of anything

Epilogue

Appendix--web sites

Notes

Index