THE PSYCHOLOGY OF ACHIEVEMENT --- SIX KEYS TO PERSONAL POWER
by Brian Tracy. Nightingale-Conant Corporation, 1984, Six Audio Tapes



1) Building a positive self-concept --- A winning attitude based on genuine achievements and self-actualization. The "Six S-E-C-R-E-Ts" or "Keys of Success" that can unlock the power of your whole mind can be remembered by using the acronym --- "SECRET" ---

    S = Sense of purpose = personal mission in life, setting clear specific goals.
    E = Excellence = a commitment to superior execution in business and life.
    C = Contribution = performance = make your "working self" more valuable to others.
    R = Responsibility = you are the master of your fate! = maturity.
    E = Effort = the basic rule of life = "Sowing and Reaping" = working smart takes hard work = focus = concentration.
    T = Time management = using your talents and abilities efficiently = risking = setting goals and overcoming fears, especially your fear of success.


In summary, a SEVENTH bonus secret or key of success is to realize that HIGH self-esteem is essential for all the other "secret" insights or keys to be effective:

    S = Self-esteem = how good you feel about yourself
    depends upon you! It is the basis of your effectiveness in all areas of your
    life and impacts all the other secrets or keys to personal and business success.

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In reality, if you are NOT OVERWHELMED BY SELF-DOUBT AND LEARNED CHILDHOOD FRUSTRATIONS AND DISAPPOINTMENTS, there are NO "SECRETS TO SUCCESS" since you are conscious of the fact that it requires a COMMITMENT TO STEADY HARD WORK!
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The locus of control. Accident vs. Cause and Effect. Laws of mind:

    The law of belief.
    The law of expectation.
    The law of attraction.

How belief systems shape attitudes and determine outcomes. The power of positive affirmation. Developing unshakable self-confidence! A simple method for improving your performance every day is to:

BECOME GOAL-ORIENTED,

WRITE DOWN YOUR GOALS and

DECIDE WHAT YOUR PRIMARY GOAL IS!

2) Accept responsibility and take charge! Remember ---

"IF IT'S TO BE ---
IT'S UP TO ME!"


Anger, blaming, accepting guilt, worry --- WHY you should ELIMINATE them from your life?

Guilt throwers vs. guilt catchers. A way to reject guilt. The value of being forgiving. A seven-step method to wipe out worry. A simple system for thinking like successful people. The phenomenon of denial. The "worry box" technique. The key to eradicating all negative emotions. How to think and act calmly in any situation.

3) Programming for success. Improving your self-esteem. Selecting a reference group that is right for you:

"YOUR INTIMATE SUPPORT NETWORK CAN
FACILITATE YOUR PERSONAL GROWTH...
--- OR ---
INHIBIT POSITIVE CHANGES IN YOUR LIFE!"


Five steps to change your belief structure --- getting what you want, not what you fear! How to develop new thought and action patterns. Putting affirmation and visualization to work, creating whatever mind/character qualities you desire.

4) Goals and goal achieving. Developing specific goals for your life. Why goals are important. Obstacles to goals. A 12-point goal-achieving plan that enables you to get whatever you really want. Attaining balance in your three goal-setting areas. The right goals for you. Working simultaneously with tangible or intangible goals. Five basic requirements for using your time wisely.

5) Creative problem solving and decision making. Raising expectations = raising performance. Why great performance is everything! The "supra-conscious solution," which is defined as your awareness of your own brain chemistry and the skills involved in mastering your own emotions, which produces high "emotional intelligence!" Why adversity can help you grow.

6) Superior human relations. How to develop and maintain winning relationships. Why self-esteem ("good feelings about yourself" or "how much you like yourself") is absolutely essential.

How you can build self-esteem in others, especially those in your "intimate support network" at work, which is your primary "reference" group).

    Eight rules for successful interpersonal relationships.

    When and where to use the "third person disagreement" tactic.

    The six potential difficulties in personal relationships.

    Successful parent-child relationships. A good method for resolving family difficulties.


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