MASLOW'S THEORY OF MOTIVATION AND HUMAN NEEDS



Maslow's Theory

MASLOW'S THEORY OF MOTIVATION AND HUMAN NEEDS

LEVELS OF NEEDS
MOTIVATION & BEHAVIOR
Level 5 = Self-Actualization
FULFILLMENT OF GOALS & DREAMS

Need for self-fulfillment. Desire to realize your full potential and become the best you are capable of becoming.
Level 5 = Self-Actualization
CREATIVITY
Be a self-starter, have enthusiasm, be creative, be dedicated, enjoy challenges, love to accomplish results!
Level 4 = Self-Esteem
SELF RESPECT & ACCEPTANCE

Need for reputation, prestige, and recognition from others. Contains the desire to feel important, strong and significant.
Level 4 = Self-Esteem
BRAINPOWER
Display your talents and skills, have self-confidence, appreciate attention and recognition from others.
Level 3 = Love & Relationships
COMMUNICATION & RESPONSE

Need to be loved and to love. Includes the desire for affection and belonging.
Level 3 = Love & Relationships
VALIDATION
Join and be active in clubs and groups, be able to talk to others, contribute to society, marry and have a family.
Level 2 = Your Family & Work
SOCIAL SAFETY & SECURITY

Need to be safe from physical and psychological harm in the present and future, and trust in a predictable future.
Level 2 = Your Family & Work
SURVIVAL SKILLS
Work, save for future, improve skills and talents, be responsible, and want an organized predictable world.
Level 1 = Your Body
PHYSICAL SAFETY & SECURITY

Need to stay alive! Biological and cultural imperatives to live. Includes having enough healthy food, air, and water to survive.
Level 1 = Your Body
SURVIVAL SKILLS
Eat, sleep, and take care of your bodily needs, provide for clothing, shelter, comfort, be free from pain.

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