CLICKABLE CORPORATION --- SUCCESSFUL STRATEGIES FOR CAPTURING THE INTERNET
ADVANTAGE by Jonathan Rosenoer, Douglas Armstrong, and J. Russell Gates. The Free Press, 1999
FOREWARD by Thomas B. Kelly (p9-12)
1) The future is only a click away --- None of us can do business without the Internet (p13-34)
2) Click with information --- Share your knowledge, reap the benefits (p25-40)
3) Click with choice --- Help customers make a choice, watch them choose you! (p41-55)
4) Click with convenience --- Make it convenient for your customer,
make it efficient for yourself (p55-74)
5) Click with customization --- Customize your product,
prersonalize your approach (p75-88)
6) Click with savings --- Share your savings, build your sales (p89-102)
7) Click with community --- Connect your customers, create a community (p103-120)
8) Click with entertainment --- Make it fun, make it pay (p121-142)
9) Click with trust --- build trust, boost profits (p143-158)
EPILOGUE (p159-164)
INDEX (p165-169)
ABOUT THE AUTHORS (p171-172)