BUILDING TRUST AT THE SPEED OF CHANGE --- THE POWER OF THE RELATIONSHIP-BASED CORPORATION by Edward M. Marshall. American management Association, 2000



PREFACE --- Trust. Speed. Change. They may seem like disparate goals, circling in separate galaxies. Many organizations treat them as such. But by doing so, they destroy the trust and morale of employees in the name of brief bursts of speed and short-term change initiatives.

But trust, speed, and change are not disparate. In fact, they are inextricably entwined and absolutely essential for survival. In business, speed does not result from going faster! Speed is created by breaking through the barriers of distrust in work relationships!

This book offers a breakthrough model for building organizations that can swiftly and effectively respond to rapidly changing business needs. It provides a model that values principle over power, and people over processes. It focuses on integrity, trust, and collaboration! The approach treats the workforce NOT as a cost or liability, but as an intellectual asset and irreplaceable resource!

This book actually explains HOW to tap into the power and flexibility of a "relationship-based" organization. It contains complete step-by-step instructions, benchmarks and guideposts for tracking your way, ready-to-use tools and techniques, illuminating vignettes, and a running case study.

The book shows you how to:

    (1) Strip away the old "fear-and-compliance" management style

    (2) Cultivate the full commitment and loyalty of employees

    (3) Re-engage the knowledge, energy, and potential of your workplace!

ACKNOWLEDGMENTS (pxvxvi)

PART 1 --- WHERE WE HAVE BEEN, WHERE WE CAN GO (p1-87)

    [1] Leading at the speed of change (p3-19)

    [2] The "transaction-based" corporation (p20-43)

    [3] Trust as the common ground (p44-63)

    [4] The "relationship-based" corporation (p64-87)

PART 2 --- CREATING A RELATIONSHIP-BASED CORPORATION (p89-213)

    [5] Achieving sustainable change (p91-112)

    [6] Implementing the "collaborative method" (p113-133)

    [7] Leadership trust and integrity (p134-162)

    [8] A unified workforce (p162-191)

    [9] Organizational alignment --- becoming an "Us" (p192-213)

EPILOGUE --- the journey continues (p215-216)

RECOMMENDED READING (p217)

INDEX (p219-224)


Go to: Achievement Issue at Work
Go to: Change Issue at Work
Go to: Leadership Issue at Work
Go to: Leadership Control Essay
Go to: Home Page Index
Go to: Interactive Index