| "Record
companies sell a dream...they never talk about the struggle." - John
Rzeznik |
"The
Internet is a great timesaver for the composer and lyricist." -
Alf Clausen |
| "I
like the concept of an album, but the Internet gives the consumer a
choice,
which is good." - Jimmy Jam |
| "The
Internet is all about personal communication." - Dean Kay |
| "From
the artist's standpoint, the longer forms provide an opportunity for
expression."
- Mark Isham |
| "Once
my work leaves my hands, too many times that material no longer belongs
to me." - Matthew Wilder |
| "The
Internet has given us a direct link to our fan base." - Kathy Fisher |
|
Webnoize (http://www.webnoize.com), the leading authority on
the digital
entertainment economy, featured a special public forum, produced and
sponsored
ASCAP, as part of its three-day digital entertainment conference,
Webnoize
2000, in November at the Century Plaza Hotel in Los Angeles.
This panel session featured distinguished composers,
songwriters
and recording artists from a variety of music genres discussing the
opportunities
and their evolving roles as creators within a fast-changing
entertainment
industry. "Creators Embracing Change" participants included: Composer Alf
Clausen ("The Simpsons" on Fox, "Bette" on CBS), The Goo Goo
Dolls'
John
Rzeznik ("Iris," "Slide"), songwriter/producer Jimmy Jam
(Janet
Jackson, Mariah Carey, TLC), songwriter/producer Mathew Wilder
(Disney's
Mulan;
No Doubt, 98 Degrees), composer/instrumentalist
Mark Isham (Rules
of Engagement, A River Runs Through It, "Chicago Hope" on CBS), and
Interscope/Farmclub.com recording artist Kathy Fisher from the
duo
Fisher, the first artist signed to a major label as a result of new
media
success. The panel was moderated by ASCAP Board member and
songwriter/publisher
Dean Kay ("That's Life").
ASCAP's top-flight group of panelists and speakers analyzed
the role
and response of music creators in regard to the growing online music
world.
Creators and artists are not immune to the market forces that have
caused
new media companies to operate with negative margins; additionally they
face a glut of entertainment content diluting the impact of their work.
Given the viability of new revenue streams, how comfortable are
creators
with wrapping their content around marketing messages? How do they feel
about their work being bundled into blanket licensing models and
subscription-billed
services? How are their relationships with managers, agents, lawyers
and
other supporters evolving amid the new media evolution? The Creators
Panel
provided their personal insight into these questions in depth.
Webnoize 2000 was sponsored by: Texas Instruments, IBM,
RealNetworks,
iBeam, Reciprocal, Sonic Foundry, PSINet, gig.com, Amplified,
KnitMedia,
Magex, House of Blues, InterTrust, myplay, Digital World Services,
MuBu,
NaviSite, RadioAmp, ASCAP, Preview Systems, FullAudio, GetMusic and
Live365.
Participating organizations include: VIC, AFIM, CMA, DiM, NATPE and
NARM.
MEETING OF THE MINDS: (l-r) Jimmy Jam, Kathy Fisher
and Alf Clausen
get to the heart of the matter of the new media.
|
