From cupright@Princeton.EDU Sun Jul 29 18:08:19 2001 Date: Tue, 24 Jul 2001 18:53:35 -0400 (EDT) From: Craig B Upright To: cupright@Princeton.EDU Subject: baumann notes Sociologist of culture rely on three main factors to explain the public acceptance of a cultural product as art. The first factor is the \textit{changing opportunity space} brought about by social change outside the art world. DiMaggio (1992:44) contends that whether a cultural product succeeds in earning recognition as art ``has depended on the shape of the opportunity space,'' which is defined by the appearance of ``competitiors,'' ``substitutes,'' abd tghe formation of a pool of high-stustus ``patrons'' who can act as sponsors. A newly popular substitute or competitor can act as a foil against which a cultural genre's artistic status is enhanced. In addition, a cultural product's association with a high-staus audience can help to legitimate the product as art. These developments, which are essentially rooted ouside the art world, help explain the timing of ``aesthitic mobility'' (Peterson 1994:179). The second factor crucial to explaining the creation of artistics status is the \textit{institutionalization of resources and practices} of production and consumption by members within the art world. Becker (1982) provides a thorough analysis of the importance of arganizations and vetworks in art. Although the artist is at the center of the art world, the participation of many different collaborators is essential for art to maintain its status as art. In this light, Becker (1982:301) expalins the creation of an art world as an instance of successful collective action, of winning ``organizational victories'' and creating the ``apparatus of an art world''. The thrid main factor is the grounding of artistic worth in a \textit{legitimating ideology}. Ferguson (1998) makes the case for the crucial roloe of the intellectualization of a cultural product in the development of a cultural field. Bourdieu's (1993) concept of a ``field'' of cultural production focuses on the relations between cultural produers and consumers. A cultual field (also applicalble to intellectual endeavors outside the boundaries of art) comes into being when cultural production begins to enjoy autonomy from other existing fields in the type of capial available to cultual producers. In any given field, actors engage in competition for capital. To the extent that there is a distince form of symbolic capital available to consecreate cultural products of a particular genre, the field is more autonomous. For example, the literary field has adhieved a high degree of autonomy--it offers prestifious prizes and critical successes that constitute the symbolic capital that may serve as an alternative to economic capital for authors. Ferguson (1998:600) argues that it is through texts that a field of cultual prodution is established and a cultural product is transormed into an ``intellectual phenomenon.'' The develpment of a field-specific set of aesthetic princliples provides a rationale for acception the definition of a cultual product as art and offers analyses for particular products.