ParrishMaxfield Parrish
by Sylvia Yount
Harry N. Abrams, Inc., Publishers
in association with the
Pennsylvania Academy of the Fine Arts
1999; 160 pages; 9" x 12"; softcover

If you were ever looking for the perfect entry point into the world of Maxfield Parrish, then look no further.  This catalogue for the exhibition of his work that toured the eastern US in 1999-2000 provides a solid history of his career, interspersed with the beginnings of a critical appreciation of his work accompanied by a preliminary formulation of his mass appeal.

The work of Maxfield Parrish was the first and most successful example of "The Work of Art in the Age of Mass Production" (I've always wondered whether Walter Benjamin was aware of Parrish.  Anyone out there happen to know? -- Bill).  Reproduced in magazine ads, on magazine covers, on calendars, on boxes of candy, on playing cards, and-- for the future of the art market in the US-- most importantly on mass-marketed prints, the work of Maxfield Parrish could be found in almost every single home (and probably still can be, at least in any home with an attic) in the United States by the end of the 1920s.  In fact, as it has been stated countless times, including in the opening pages of this book, just the single print, Daybreak, the most popular art print in US history, could be found in one in four US homes in 1925.  Available while supplies last.

For more on Parrish go to the Maxfield Parrish Online Gallery.

retail price- $29.95

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