Designed as a powerful tool for this challenging direct mail environment:
BreakthroughDM fully integrates direct mail delivery with an innovative destination website, sophisticated database reporting and patent-pending, proprietary online personalization technology.

BreakthroughDM entices recipients with a rich, bold and provocative printed piece that lures the consumer to an online, game, event, experience or contest that forms a web-based, personalized multimedia experience.
  01.11.02 iHappen & Brave New Markets, Inc. announce launch of BreakthroughDM.  
  01.15.02 BreakthroughDM named best new product of 2001.