The Success of the Holistic Practitioner
Holistic practice is a particular business niche outside of conventional entrepreneurial ventures. Despite increased public
awareness of holistic systems, they are still considered out of the ordinary and alternative to more traditional approaches.
This presents a challenge for those who want to work and make a living as a natural practitioner. Therefore, it is valuable
to learn from the people who have achieved success in this field.
Holistic approaches can include modalities such as therapeutic massage, acupuncture, aromatherapy, qi gong, hypnotherapy,
meditation, and Reiki. These are just a few of a wide range of therapies used to treat various kinds of physical and psychological
conditions. These practices tend to be safe but may not be without their contraindications. For example, an essential oil
used in aromatherapy may cause an allergic reaction for a small percentage of people. Additionally, different therapies may
or may not require different kinds of certifications or licenses for the practitioner. However, proper training is the most
essential aspect of any holistic technique.
Since the more conventional approaches to physical and mental healthcare are more widely accepted, it can be difficult
to promote, market, and sell your services. Holistic practitioners have to spend more money on advertising and more time educating
the public, networking, and attending various functions and events. The other issue is the ability to retain clients, as holistic
modalities are often not covered by insurance. Despite the benefits received from natural therapies, people tend to rely on
services with insurance coverage. Therefore, effectively planned and implemented strategies are necessary for holistic business
For this article, I interviewed Michele Granberg of the Center for Relaxation and Healing in Plainsboro, NJ. Michele is
a highly successful and visible holistic practitioner and teacher, and her center offers a wide choice of healing sessions,
lectures, and workshops year round. Michele is very knowledgeable regarding educating oneself about and applying useful strategies
for achieving and maintaining a thriving business.
Conny: What has been the greatest challenge to your success as a holistic practitioner?
Michele: The greatest issue is educating people about what we do. This field is seen as a luxury, not as a necessity.
We know our value, but we also have to convince others. Marketing is a huge challenge, and it is important to do outreach
and be visible. We have to get people to care. You really have to have a unique voice and be willing to put yourself out there
in a big way. At the same time, we have to maintain cost effectiveness and use the most worthwhile marketing materials and
strategies without going over budget.
Conny: How were you able to overcome this challenge?
Michele: I was willing to do the work and always looking to learn. You have to model yourself after those who are successful.
You have to work on yourself and develop business characteristics. My advice to others is: do not give up too soon. Work on
the external tasks, the business skills. Develop self-confidence and stay focused. Develop charisma and be dynamic. You also
have to evaluate and assess the results of your strategies. Regularly analyze your business model.
You need to develop your personality and know how to stand out from the competition. Deliver your service or product in
your own unique way. Pay attention to how you communicate and use your words. Create a recognizable and consistent image.
Create distinction. In doing so, you need to use various avenues. Build a history of client contact and be aware that this
takes years. People need to trust and be sure you offer value. Regular networking will facilitate this.
Conny: What advice would you offer someone who is just starting out in this business?
Michele: I advise beginners to talk to different people in the same and other types of business. Get out there and meet
other holistic practitioners and business people. Ask them about their work, what their interests are, how they charge for
their services or products. Find out what people are willing to pay for what you have to offer. And realize it takes time
to build your professional circle.
Conny Jasper, 732-9293