Interaction Designer, Xerox Corporation 2004 - Present
Palo Alto, CA
- Lead artist for the Xerox DocuShare Business Unit
- Principal contact for approval of DocuShare printed collateral and tradeshow graphics, new website visual designs and user flows, and coordination with corporate branding of internal overseas and third-party development, and external partners and resellers
- In charge of visual design for a new global header and footer redesign project of Xerox.com, strengthening Xerox’s online brand identity and creating a more seamless online navigation between online properties
- Lead the visual design of a new Production Equipment area of Xerox.com, increasing online leads
by 16-23%.
- Created design guidelines website now used by all Xerox online properties as a reference for visual and UI standardization, and a resource for graphics
- Other current projects include: Xerox.com homepage redesign, DocuShare 5 and CPX product launches, industry segment-specific sites (Small Business, Government & Education, Graphic Arts, and Print Services Providers), and event mini-sites and associated advertisements both on- and off-site
Flash UI Designer, The Creative Group 2004
San Francisco, CA
- Freelance position with a division of Convergys, formerly Digital Think, creating web-based interactive courseware focused on training managers in a variety of tasks and procedures
- Execution of UI prototypes using Illustrator, Flash and Photoshop, and planning user flow through scenes
Production Artist, Yahoo! 2003 - 2004
Sunnyvale, CA
- Created online ad units, printed posters, screensavers and billboards
- Maintained corporate and affiliate visual design & UI standards
- Coordinated with Marketing, Writing and QA teams to fit the most content, messaging and interface elements as possible into each given ad unit size across all internal networks and paid placements on partner sites
- Participated in all user experience design meetings related to Personals search advertising
- Produced all ads from initial sketch through to finished code
- Worked closely with User Experience Design team and their site guidelines, as well as the Dallas multimedia group of Yahoo, to produce the Star of Sunset Boulevard website, with integrated live and archived video
Senior Web Publisher, Intel Corporation 2002 - 2003
Santa Clara, CA
- Planned user flow of 2,000+ page website for more intuitive browsing
- Lead site redesign to bring all pages into Intel.com visual standards, and simplified site construction using SSI
- Created more intuitive interlinking of content to allow researchers to more easily access information
- Increased user-view hits and search engine referrals by 14-20% for busy researchers
- Designed and produced animated Flash presentations for use on web and trade shows
- Coordinated QA testing and content writing, adjusting sitemap & UI design accordingly
- Created new templates for site design, and expanded Intel.com standard UI elements
Senior Artist, Ask Jeeves, Inc. 2000 - 2002
Emeryville, CA
- Lead artist on 2001 site interface redesign
- Expanded company’s brand identity with expanded color palette and redesigned logo & lettering
- Designed 2001 annual report and other print collateral, coordinated with printers and content writers
- Created new ad solution for realizing full-page advertisements on homepage
- Lead construction of internal branding and design guidelines resource for all graphics files used on in-house, affiliate and customer visuals, from print (PDF, EPS, AI, etc) to online (SWF, HTML, CSS)
- Production of coded site designs for Development teams
- Created online advertisements used on partner and affiliate websites
Art Director, Montclare Technologies, Inc. 1999 - 2000
Oakland, CA
- Lead artist on customer website UI design, involved in all initial customer consultations
- Designed and produced corporate annual reports for 1999 & 2000, including press checks
- Produced customer websites from initial sketch through prototypes and UI sitemaps to final production
- Created online and print advertisements and data sheets for the company
Website Designer, The Depot 1997 - 1999
Greensboro, NC
- Lead artist on customer website design: user interface and planning of site structure
- Lead designer and producer on internal news site designs and special projects
- Consultations with custom website clients for visual- and technical-related questions
- Production of all assigned sites from initial sketch to working HTML pages