Electricity Companies Told to Tone Down
Renewable Claims
Electricity companies have been told to
tone down the language they use to sell renewable energy because it may mislead
consumers.
The edict comes from GreenPower,
the federal government accreditation program that oversees various energy
technologies claimed to reduce carbon emissions.
Under the scheme, electricity consumers
can pay up to 30 per cent more to get their power from renewable sources such
as solar and wind farms.
Following discussions with the Australian
Competition and Consumer Commission, GreenPower has
sent an email to electricity companies telling them to soften their language.
For example, "GreenPower,
a simple switch for you, significant results for our environment,"
becomes, "GreenPower, a simple switch for you,
renewable energy for our future."
Senior policy officer for Choice Kate
Norris said the consumer advocacy group complained to the commission about
electricity companies' marketing of GreenPower.
"I think they are really struggling
to get their marketing pitch right here," she told ABC radio on Wednesday.
"GreenPower
seems to understand that this has the risk of being a misleading carbon claim
under the Trade Practices Act and they are changing their language to make sure
they don't fall foul of the ACCC."
Energy Australia spokesman Anthony O'Brien
is in favor of the changes.
"Any change to the GreenPower scheme that makes it as clear as possible for
households and businesses to understand what they're purchasing when they
purchase GreenPower is a good thing," he said.
Energy
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