Communication 101: The Web is Special

How Can You Project Your Ideas?

Soulard homeowner and jazz, classical and R'nB musician Christopher Voelker lets his Gibson '46 L-7 archtop do some talking. Chris has released several cd's and enjoys being part of the robust St. Louis music scene, "playing some nice gigs at classy venues and with really great musicians," he explains. He is a member of several groups, including Dizzy Atmosphere and The Swing Kings.

The Internet is a marketplace: sites compete for attention. Social perceptions and context shape marketplace performance. In other words, people respond to a site when it speaks to them. To achieve visibility, to gain acceptance, a successful Internet presence bridges the gap between page and reader by personalizing messages.

An investment in a Web site is cost effective only if the message is believed, accepted and retained. These objectives can be achieved and complex messages can be communicated by utilizing testimonials.

Expressing a message in an anecdotal context by using the words of people - whether they are managers, staff or clients - attracts and involves the site visitor. Benefits include better understanding, interest and message retention.

Exposure in other media, including television and newspaper, quickly vanishes. An investment in a high-quality Web site transmits your message as long as the site is active. Similarly, a carefully constructed site provides a base for additional marketing efforts.

Imaginative, effective people use technology in innovative ways to communicate. Few Internet sites include a human element. Celebrating people by orienting your site around them projects a leadership role.

As technology grows increasingly sophisticated and pervasive, the human touch is more noteworthy. Stressing the people orientation of your organization raises your profile, important in attracting sponsors, customers and competent staff and volunteers.

People Productions will personalize your Web site, adding contextual richness. Our freelance articles explore subjects relevant to your site.

For additional information and pricing, please contact:
Clark Rowley
St. Louis, MO
Telephone: (314) 773-3543; E-mail: cdrowley@earthlink.net