Chuck Nyren is an
award-winning advertising video producer, creative strategist, copywriter,
consultant, and speaker focusing on The Baby Boomers Market.
(Read More)
about nyrenagency
Creative Strategy
Copywriting
Consulting
Speaking
information (PDF)
Presentation
Video
(2007 European Tour)
Business Blog: Advertising to
Baby Boomers
Up-to-date information about
advertising and marketing to this unwieldy demographic.
2007 Updated and Revised
Advertising to Baby
Boomers
(paperback)
Advertising to Baby Boomers: The
Book
Book Reviews
Contents/Preface/Introduction (PDF)
Advertising to Baby Boomers
selected as a Classroom Resource by
The Advertising Educational
Foundation
Advertising to Baby Boomers in College and University Libraries
Available on
Amazon.com
Chuck Nyren has contributed
sections or chapters to these internationally published business books:
The 50-Plus
Market
by Dick Stroud (Kogan Page)
Using the results of OMD's groundbreaking research plus interviews with
leading marketers, Dick Stroud shows why the obsession with youth-centric
marketing must end.
The Silver Market
Phenomenon
Edited
by Dr. Florian Kohlbacher and
Dr.
Cornelius Herstatt (Springer Press)
This book offers a thorough and up-to-date analysis of
the challenges and opportunities in leveraging innovation, technology, product
development and marketing for 50+ consumers and employees.
Read The Preface and Introduction (PDF)
Henry Stewart Talks Online Seminar:
Latest Thinking in Marketing to the Older Consumer (2009)
Online Presentations:
Review 2008 (20 minutes):
Advertising to Baby Boomers (42 min):
Chuck Nyren appointed Honorary
Board Member of The International Mature Marketing Network