From a chapter called "Advice From Pulitzer Prize-Winning Reporters"
for help. If you ask people to tell you everything they know, that is a
precious possession not readily surrendered. But people like to be asked
for their help. Ask them to help you understand what is happening. That
is what you want, isn't it? You're a little confused and lost, and
you need help in figuring things out. In helping you, people just may tell
you what they know.
prepared. Know what you're talking about. Know what they're talking about.
Study the subject and the terminology of the topic. Know what your questions
are. Know what the answers could be. Don't parade your knowledge. But
use it to prompt discussion and replies.
Shut up and listen. A good reporter is a good listener. You shouldn't
be trying to tell people everything you know. You want to get what they
know. Sometimes the best questions are ''Uh-huh,'' ''Why?'' ''How?"
"What do you mean?'' and "I don't understand." the short questions which
keep people talking, while you keep listening.
honest. You want your sources to be honest with you, don't you? Be honest
with them, if you want to build mutual trust. That doesn't mean putting
everything out on a platter before the first question. But do try to be
candid, rather than coy. If you're working on a story, say so. Take people
part of the way into your confidence. Maybe they will do the same for you.
to everyone. There is no magic formula for finding sources. Figure out
everyone who might know something about what you're looking for. Talk to
them all. Keep asking. Go back and forth. You may find a piece here, a
piece there Getting stories is akin to assembling puzzles – without
knowing how many pieces there are or what the final picture may look like.
people face-to-face. You can't look a telephone in the eye. And if you're
in someone's office or living room, they can't hang up or put you on hold
or ask you to call back another time – when they won't be in. In fact
few people know how to throw you out gracefully. So stay, and try to keep
asking questions. Walk into an office two minutes after quitting time,
when the secretary has gone but the boss with all the work to do is still
there – and has no more appointments or ringing phones to interrupt him
or her at that hour. Knock on doors at home at night and on weekends. Show
up unexpectedly. Often people will see you to find out what you want.
back. Go back again and again. Keep knock-ing on doors. You may feel foolish,
but be polite and persist. Keep asking for help. It may seem hard to ask
questions when you may feel foolish, but remember one rule: the only
way you're certain of never getting the answer is to be too embarrassed
to ask the question. One reporter's axiom: ''There aren't any embarrassing
questions just embarrassing answers.''
pleasant. Make small talk. Be humble After all, you don't know everything,
you need help, or you wouldn't be there. And you should try to be sympathetic,
when it's merited. Try to be a friend but always remember you are a reporter.
the obvious question. That's not as easy as it sounds. You can get caught
up in the small talk, the story-telling, the new angles, the listening,
the good humor and charm of a source. But remember what you came for.
Identify the question before you go in, and keep working on it, keep asking.
If people ignore or evade your key questions, or lead you down another
trail, you have to come back. Reword your question, rephrase it, ask it
in different ways, as many times as you must until you do have an answer
that's understandable and believable.
your sources. Contradict them a little. Don't accept the easy explanation.
Say you don't understand, say it doesn't make sense from what you know
from other people. Ask them, ''How can you be certain?" Let them prove
it to you with more details, other names, any documents.
trust your source, at least not completely. Double-check. Look not only
for corroboration, but also for contradictions, for evidence to the contrary.
even your best source has a perfect memory.
socialize with reporters all the time. Socialize with people whose stories
have not already been in print. Remember all the friends you ever met.
Sometimes the person you once dated in college will grow up to be a top
official of the Justice Department. Never underestimate anyone as a potential
you want to protect your sources, don't tell anyone, particularly your
fellow reporters who are (with the exception of you, of course) the
worst blabbermouths in the world. If you want a sensitive source to
talk with you, he or she has to decide whether to trust you. And your word
must be golden A bad reputation will quickly ruin even the best reporter.
set the rules, and you clarify the terms on which you're talking. If this
is background, or not-for-attribution, make certain you and the sources
have the same definition of that, and recognize that the information will
be used. It's up to you to avoid any misunderstanding. Spell out the
terms, if necessary, at the outset so you both understand them. Don't
take off-the-record information -- that's unusable in any form, and let
your sources know that. Most of them want to tell you something anyway,
and will do so, at the least, on a background basis that allows you to
pursue confirmation elsewhere. Don't let the source change the rules at
the end of the evening. Your job is to tell stories to the public, not
to your grandchildren someday.
your worst enemy a fair shake. Always give someone his or her best defense
in the printed story. Even if you don't believe it, let the readers have
a chance to judge for themselves. You may earn that person's respect.
or she may even tell you the full story later on.
cruel. This is the unwritten rule. When all is done -- but not yet said
-- let the facts fall where they may. You have no friends now. You are
a reporter -- tell the truth. But don't pass judgment on people unnecessarily.
You're a reporter, not God. Let people's deeds speak for themselves.
say thank you. Say thank you at the end of the day. Go back when the
story is over and say thank you again. Say thank you to sources even
when nothing is happening. An honest thank you is as rare and as encouraging
as a good listener.
trying. Keep working. It is the drudgery of making sure of details that
uncovers the unexpected. A sage of this profession has said, ''I've
met a lot of lucky reporters. I've never known a single lazy lucky reporter.”