There's a local angle in there somewhere!
25 questions to ask before you trash the "A"
by Don Ray, Exclusive News Group, Burbank, CA
Pat Murkiand, The Press-Enterprise, Riverside, CA
There are very few state, national or even international stories that you can't localize. Be on the lookout whenever you read national headlines or watch the evening news. Your editor has surely told you to ask yourself whether local folks care. We suggest you go a step further - make the local folks care. To do that, you have to find the sometimes obscure reasons they should care.
You don't have to invent it - the relevancy is already there. You just
have to find it. Here are 25 questions you can ask that will help you find
relevancy in any story - whether it's a story about a crime, a disaster,
pending legislation, a medical breakthrough, a death, a dispute between
any two entities, an act of terrorism, a business story, the results of
a study or poll or a story that seems to be happening again and again in
Feel free to copy and distribute this without
permission. Please credit.
Don Ray, Exclusive News Group, P.O. Box 4375 Burbank,
CA 915034375 Phone: (818) THE-NEWS E-mail: email@example.com
Pat Murkiand, The Press-Enterprise, 3512 14th St., Riverside CA 92501-3878 Phone: (909) 782-7575 E-mail: firstname.lastname@example.org