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Do your marketing communications convey the right message for your company?
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Light up your communications with the help of a professional!
Cari Pierce Freelance Writing & Consulting provides experienced, professional and proven copywriting for all of your marketing communications needs.
From brochure copy to Web site content development to speech writing, Cari Pierce delivers fresh, results-based copy to help your business achieve marketing and public relations success.
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When developing marketing collateral, do you start with the copy? You should.
Working with a professional copywriter ensures that your product is showcased properly, your business is portrayed effectively or your services are highlighted accurately.
Advertising and design firms frequently outsource the copywriting element of their work for you and pass on a marked-up cost of those services to you. Not only do you pay more for that element of your project, but you can often lose much of the focus of what the collateral is intended to do for your business by the writer not having direct contact with you.
The other problem with not focusing first on copy is that too often, when your business approaches advertising and design firms without well-developed copy, the design of your collateral becomes the most important element of your project instead of the message.
Okay, so it's important for your collateral to look good, but what does looking good do for you if it doesn't actually say what you need it to say to be effective, drive sales, promote your company or inform your audience?
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Start with the copy.
Build from the copy.
Ask how
Cari Pierce Freelance Writing & Consulting
can help your business.
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Cari Pierce Freelance Writing & Consulting
Westminster, Maryland
(410) 857-8234
caripierce@earthlink.net
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