Syllabus for ME7369 Innovation
Texts:
Innovation Management by Allan Afuah
Mastering the Dynamics of Innovation by James Utterback
Session 1 – Monday
Afuah: Chapter 1 – Introduction and Overview; Chapter 2 – Models of Innovation
Utterback: Introduction Media: The Myths of Innovation; Charlie Rose - Road to Innovation, Part Two: Eric Schmidt & Ivan Seidenberg
Session 2 – Saturday
Afuah: Chapter 3 – The Underpinnings of Profits, Assets, Competencies and Knowledge; Chapter 4 – Sources and Transfer of Innovation
Utterback: Chapter 1 – The Dynamics of Innovation in Industry
Case Study: Apple
Session 3 – Monday
Afuah: Chapter 5 – Recognizing the Potential of an Innovation; Chapter 6 – Reducing Uncertainty: the Role of Technology Trends, Market Regularities, and Innovation Strategy
Utterback: Chapter 2 – Dominant design and the Survival of Firms
Session 4 – Saturday
Afuah: Chapter 7 – Choosing a Profit Site: Dynamic Competitive Analysis; Chapter 8 – Strategic Choice or Environmental Analysis
Utterback: Chapter 3 – Product Innovation as a Creative Force
Case Study - DoCoMo
Session 5 – Monday
Afuah: Chapter 9 – Co-opetitors; Chapter 10 – Strategies for Sustaining Profits
Utterback: Chapter 4 – Innovation and Industrial Evolution
Session 6 – Saturday Mid-Term Exam
Session 7 – Monday
Afuah: Chapter 11 – Financing Entrepreneurial Activity; Chapter 12 – Implementation of the Decision to Adopt
Utterback: Chapter 7 – Invasion of a Stable Business by Radical Innovation
Session 8 – Saturday
Afuah: Chapter 13 – Globalization for Innovation; Chapter 14 - Innovating for Emerging Economies
Utterback: Chapter 8 – The Creative Power of Technology in Process Innovation
Case Study: Neflix
Session 9 – Monday
Afuah: Chapter 15 – Role of National Governance in Innovation; Chapter 16 – The Internet: A Case in Technology Change; Chapter 17 – Strategic Innovation Process
Utterback: Chapter 9 – Innovation as a Game of Chutes and Ladders
Session 10 – Saturday
Final Exam