Now, I’m no expert on Will Rogers – just a longtime admirer – but I have had the good fortune to know a
few folks who were highly credentialed authorities on the Oklahoma-born Cowboy Philosopher.
One of them, regretfully, no longer is with us. Reba Neighbors Collins – educator, author and historian from Edmond, Okla. – died
last year at the age of 80.
Reba Collins was considered “one of the
world’s foremost scholars on Will Rogers,” said The Oklahoman in a
November 15, 2005 story about her death. “Author
of seven books and hundreds of articles about Rogers, she traveled worldwide speaking on television and radio about the man she affectionately
called, ‘Our Will’”, the newspaper said.
I had known Reba since she was on the faculty
at Central State College (now University of Central
Oklahoma) at Edmond. When she earned her doctorate at Oklahoma
State University in 1968, her dissertation was “Will Rogers, Writer and Journalist.” She went on to become director of the Will Rogers Memorial Commission in Claremore,
Okla., from 1975 to 1989. It was during her service that
the Oklahoma State University Press published “The Writings of Will Rogers”, which included six books, Convention
Articles (one volume), Daily Telegrams (four volumes) and Weekly Articles (six volumes), all of which are in my collection.
Bryan B. Sterling, with his wife Frances as researcher
and collaborator, compiled a vast amount of Will Rogers’ writings in a series of books which led Will Rogers, Jr. to
write: “Bryan Sterling knows the writings of Will Rogers probably better than any other person.” For years the New York writer edited these writings for a daily syndicated column, “Will Rogers
Says.” He selected and edited material for the award-winning stage play
Will Rogers, U.S.A., which starred James Whitmore.
I met the Sterlings in 1991 at a cast party following an Oklahoma-night production of The Will Rogers Follies at the Palace Theatre, and this led to a long-term relationship.
Rogers’ lack of formal education
proved no hindrance to his ability to communicate through both the spoken and the written word. In his 1979 book, “The Best of Will Rogers”, Sterling documented
Rogers’ writing career:
“In December 1922, Will Rogers wrote the
first of 667 weekly articles, which he continued until his death in 1935. In
addition, between 1925 and 1927 he wrote 511 columns called ‘The Worst Story I’ve Heard Today’; and beginning
in 1926 … he also wrote 2,861 daily squibs, now called ‘The Daily Telegrams.’ There were also syndicated articles covering Democratic and Republican national conventions and feature
articles for the Saturday Evening Post, Life, The Theatre, New York American, New McClure, American, and Photoplay. One must further mention the introductions to over half a dozen books, ranging from two books about
western artist Charles Russell to biographies of Eddie Cantor and Annie Oakley.”
His six books were compilations of gags he had written for the stage and previously published articles. Add to this literary product the transcripts of 69 radio broadcasts and the combined total is estimated
at well over 2 million words.
Sterling added: “But during that same period,
1922-1935, Will created new material not only for the Ziegfeld Follies of 1922
and 1924 but also for lectures in almost four hundred cities and towns across America, with original material specifically
prepared for each community. He had to write, and update, his part in the Broadway
show Three Cheers, in which Rogers never adhered
to the original script. In the twenties Rogers wrote the
continuity for at least two dozen of his silent films. There were literally hundreds
of charity performances and after-dinner speeches, from which only a relatively small number of notes have been found. And lastly, Will Rogers made twenty-one sound films; for each of these he completely
reworded his own part.”
Many authors have commented on Rogers’ writing ability, habits and style. Paula McSpadden Love, Rogers’ niece, who was curator of the Memorial until her death in 1973, wrote in “The Will Rogers Book”,
published in 1972:
“Will did not aspire to be a writer. It was his early ambition to be the best trick roper in America. He achieved that goal, but he also developed into a forceful and much
sought-after speaker. He was perhaps more surprised than anyone else when he
found out that people wanted to remember the things he said. They liked to discuss
them and ponder the wisdom of his funny, often salty quips long after the laughter had subsided.
“It
did not seem difficult for Will to write, and he could write anything for anybody at any time.
“Wherever he went, he carried a portable
typewriter with him and pecked out his articles with his middle fingers at an amazing rate of speed. In the crashed airplane that took his life was found his typewriter with an unfinished weekly article still
in the machine. The last word that he had written was ‘death’.
“When Will made the transition from monologist
to writer, he kept the same personality he had employed on the stage. He wrote
as he talked, in an informal intimate manner with no regard for grammar, syntax, or the formal rules of English.
“His was a style of his own, set down in
his peculiar, homely, often careless but understandable manner. As he explained, ‘When I write ‘em, I’m
through with ‘em. I’m not being paid reading wages.”
My former UPI colleague, Joseph H. Carter, traced
Rogers’ evolution as a writer in his 1991 book, “Never Met a Man I Didn’t Like”, written while he
was serving as director of the Will Rogers Memorial at Claremore, Okla., and the Will Rogers Birthplace near Oologah, Okla.
(1989-1999):
“During his early travels around the Southern
Hemisphere, Will Rogers’ letters to folks back home and his commentary had made their way into type at weekly newspapers
in Oklahoma. He was an inveterate communicator
and letter writer who developed a habit of reading the New York Times as a child
and never kicked it.
“At age thirty-nine (1918) he was asked
to write a special newspaper article for the New York American, which he accepted
on a pledge to ‘lay my chips down a little different.’ ‘I want it to go as she lays, even if the guy that has to set up the type has to get drunk to do it.’
“Will
Rogers made the big time as an author when his Ziegfeld Follies quotes were published
by Harper & Brothers in 1919 as “Rogers-isms: The Cowboy Philosopher on the Peace Conference.” It was the first of six books that carried the Will Rogers byline.
Printing stage quips in a book proved profitable.
“In 1922, V. V. McNitt, president of the
McNaught Syndicate … asked him to write a weekly column to be sold to newspapers around the country. The first column appeared in the December 24, 1922 New York Times
as the flagship outlet, and a week later the column went into general syndication …
Over the next thirteen years, Will Rogers wrote 665 Sunday columns, expanding his audience from two thousand Follies patrons to forty million readers weekly.
“After Rogers had been writing the weekly epistles for four years, New York Times publisher
Adolph S. Ochs suggested that Will Rogers cable any interesting items during a trip to Europe. Will Rogers sent the telegrams and the Times published
them as ‘Will Rogers Says’ daily telegrams. The Times articles were under copyright protection even though Will Rogers was not being paid for their content.
Will Rogers had supplied
forty-seven succinct columns exclusively to the Times before the McNaught Syndicate
was able to catch up with the author and make the deal to sell his product. Will
Rogers’ daily telegrams went into syndication October 10, 1926,
appearing immediately in ninety-two newspapers that paid – including, finally, the New
York Times. At times, six hundred newspapers carried Will Rogers’ columns.
“From movie sets or during far-flung travels,
Will Rogers wrote 2,817 daily columns under a seven p.m. Eastern Standard Time deadline that often meant a fast race to the
nearest Western Union office with ‘Will Rogers Says’ copy. The wire
arrived at the syndicate headquarters in New
York and was simultaneously telegraphed to
subscribing newspapers for publication in the following morning’s editions.
“Will Rogers’ writer’s royalties rose from $1,700 a week from McNaught to a guaranteed $130,000 a year. This income was in addition to fees for special writings, lucrative movie contracts, speech honorariums,
and radio commentaries sponsored by e. R. Squibb and Sons or Gulf Oil.
“Newspapers were important to Will Rogers,
and ‘all I know is what I read in the papers’ was a common opening line both for speeches and for columns.
“‘Will Rogers Says’ telegrams
and the weekly newspaper columns were the backbone of some two million words that he wrote between the ages of forty-two and
fifty-five. His six books were based either on his shorter writings or on his
stage commentary.”
Ben Yagoda,
in his critically-acclaimed “Will Rogers: a Biography”, published in 1993, had this to say about Rogers’ 1922 unsteady venture into column-writing for the McNaught Syndicate, and how he matured:
“Will was a little slow getting out of
the box. His first effort, headlined Batting for Lloyd George, opened with a
self-conscious and rather clumsy fiction about the recently resigned British prime minister … Following was a series
of political gags along the lines of what he had been doing for years.
“But in the weeks and months that followed,
there were fewer and fewer gags. Will emerged – remarkably for someone
who had never thought of himself as a writer and had only rarely set anything down on paper that sustained a thought for more
than one line – as an estimable comic essayist and political commentator, comfortable with the form (the column ran
as long as fifteen hundred words), with an impressively broad rhetorical and thematic range and an unmistakable and unique
voice. It was that voice, unquestionably, that made him into the most widely
read columnist in the country.
“Will never aspired to Literature, and
his columns were anything but well-tempered Grecian urns. The beginnings were
usually just throat-clearings, the endings throwaway exit lines. After he had
typed a piece out, he would give it a once-over and pencil in a few revisions; the idea of a second draft would never have
occurred to him.
“But if wasn’t a literary artist,
he was – once he had gotten up a head of steam – a formidable craftsman of words, humor, and ideas.”
Will Rogers’ legacy
as one of America’s most popular and influential writers is defined in comments made about
him by some of the outstanding figures in journalism and literature:
“Will Rogers was the greatest communicator America ever produced” – Dr. Laurence Peter.
“Will
Rogers was undoubtedly America’s most complete
human document One-third humor. One-third
humanitarian. One-third heart.” – Damon Runyon.
“Look at the man. He alters foreign policies. He makes and unmakes candidates. He destroys public figures. By deriding
Congress and undermining its prestige he has virtually reduced us to a monarchy. Millions
of Americans read his words daily, and those who are unable to read listen to him over the radio … I consider him the
most dangerous writer alive today.” – H. L. Mencken.