|
OfficeWare |
<
> |
 | |
> DESCRIPTION
OfficeWare is a new hybrid EXPERIENCE-PRODUCT-ENVIRONMENT developed for a large, Japanese consumer electronics company. OfficeWare is a new way for office workers to work in the age of high speed/bandwidth internet and communications technology. Its main product is the provision of a new work STYLE that is the result of a precise relationship of work TOOLS and work SPACE. This new work style EXPERIENCE, with its support structure of technological infrastructure and tools, and optimal spatial configurations, is packaged with the most profitable CLUB business model to create a network of office buildings whose work style, space, tools and services companies will pay a premium to lease.
OfficeWare is the result of a new form of architectural PRACTICE; one that utilizes research, design intelligence and the intellectual capital of architecture to critically engage the messiness of changing, real world issues. It synthesizes experience and human factors research, technology, architecture, real estate, business models and product branding and marketing. The innovative use of architectural FORM is given a highly specific objective; one that is optimistic, highly valued, and PRODUCTIVE. Both the technology and the architecture are backwardly-compatible for optimizing a customized and intuitive work style.