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Evaluating Business Plans
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Equity Finance Glossary
Investing in a private company without a business plan is like jumping out of a plane without a parachute.
There are private company opportunities that make reasonable speculative investments. Their business plan reflects an accurate, clear and concise corporate vision. Management's focus is on cash flow now. The business plan offers potential investors as much insurance against loss as is reasonably possible. Management is financially at risk should the company fail.
The Purpose of a Business Plan

A well-written business plan doesn't exceed 50-60 pages. Its focus is on the company seeking funding and not the company's industry. The budget is concise and justified. The figures are uniformly true. The management team has relevant education and experience. Their qualifications can be proven. The company is seeking funding to access a clearly defined niche market with few competitors. The niche market can be accessed at low cost.

Management has a major personal financial commitment to the company. They are prepared to contribute some sweat-equity to the company's point of profitability. There are scores of questions that a well-written business plan should concisely discuss. Either the investor or a consultant hired by the potential investor needs to verify all the statements in every business plan that is being seriously considered for funding. Banks and Venture Capital firms investigate before they send money. Investors who fail to adopt this principle are almost certain losers every time they write a speculative investment check.
Discounted Evaluation

As a Global Village Investment Club member, Mr. Cate offers a discounted evaluation of business plans that you feel may have merit. He's been evaluating business plans for over twenty years for hundreds of investors and financial firms.

If you aren't a GVIC member, you can still have any business plan appraised for nine hundred and fifty dollars. If Mr. Cate can't find a serious flaw in any submitted business plan, he doesn't charge you for doing the review. If it's a reasonable risk capital investment, his outside business plan evaluation costs you nothing. If the business plan is seriously flawed, you avoid losing money in an unwise speculative venture. Evaluating business plans is like checking to ensure that your parachute will work, once you leave the plane or, in this case, write the check. To fail to get that evaluation indicates a total lack of financial responsibility.

Before you send Mr. Cate a hard copy of any business plan you want evaluated, please email him to confirm that he is currently in California. If you aren't a GVIC member or Mr. Cate hasn't worked for you in the past, payment for his evaluation must accompany your submission of the business plan.

You can find over 100 of Mr. Cate's business articles at GoArticles.com

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