 ... James ("Ming")
meets with khun Wicha Promyong (Thailand president of Doi Chaang Coffee)
in Chiang Rai's Doi Chaang Coffee house and at the Doi Chaang Coffee Academy,
high in the mountains of Thailand's Golden Triangle.
The story of Doi Chaang Coffee is set in a small
village located within the Northern Thailand region of the Golden Triangle.
The single-origin coffee produced from this region is consistently rated
as being among the finest coffee of any region in the world. My vision is
to open multiple Doi Chaang coffee houses, the first of which being in Palo
Alto, California, serving Doi Chaang Coffee, presenting each store as a
fresh, foreign, unique and humanitarian entity within the maturing American
specialty coffee climate.
Mission & Goals:
o Present Doi Chaang coffee in a designer
decor theme of "rustic elegance", as a unique alternative to traditional
Euro-centric coffee houses.
o Continue and further the successes of
an already successful brand.
o Raise the awareness of Thai Coffee and
promote support of the ethnic Thai Akha hill tribes.
o Present a brand new experience by introducing
Americans to the world-leading quality of Doi Chaang coffee.
o Make the Palo Alto Doi Chaang coffee house
popular and profitable within the first fiscal year.
o Expand Doi Chaang coffee houses to other
locations in the San Francisco Bay Area as well as in Central and Southern
California, pending the success of the Palo Alto store.
o Act as a catalyst and example to promote
the fair and equal treatment of coffee farmers worldwide.
o Garner the support of students, faculty,
and alumni of Stanford University and of the City of Palo Alto.
 .......... ..........
.........Akha
Tribeswoman...................................Artist rendering.......................
................."Coffee Break"
About James "Ming"
Johnson
o James is currently a sophomore B.A. candidate in film and cinema
studies at Stanford University. He will be the sole proprietor of the Doi
Chaang coffee house in Palo Alto, CA. Because he maintained academic excellence
thoughout his entire K-12 education, he earned and received a full scholarship
to attend Stanford. James was born in Bangkok, Thailand and comes from a
long familial tradition of entrepreneurship in the restaurant and hospitality
business. He is an American citizen (half Thai) and speaks fluent,
English, Thai and French. He and his parents successfully owned and operated
a Thai restaurant in Los Angeles for several years, prior to his enrollment
at Stanford University. James was responsible for the design, décor,
menu planning, cooking, and much of the operation of the restaurant, where
he developed a wealth of business and management skills and expertise.
o He is fully supported by the Thai and Canadian visionaries of the
Doi Chaang Coffee Company, Wicha Promyong (President, Chiang Rai, Thailand)
and John M. Darch (CEO, Vancouver, Canada). James has toured the Doi Chaang
Thai headquarters on "elephant mountain" and he also has a home
and family members in Chiang Rai. He visits Thailand and the Doi Chaang
Coffee Café in Chiang Rai, annually.
o James is currently finalizing his business plan
for his first Doi Chaang Coffee House, to be located near the Stanford University
campus in Palo Alto, CA. He considers this to be a unique "ground floor"
business venture with unlimited potential for a very successful future.
For investment opportunities and/or more information about James' Doi Chaang
Project, e-mail him at liquidblueform@yahoo.com
or call 909-560-3443 to receive his business plan.
"It's coffee time!"
CEO John M. Darch, (Vancouver,
Canada), Thai President Wicha Promyomg and Akha tribesman Pico Saedoo, (whose
face appears on the Doi Chaang logo), seen at the Doi Chaang headquarters
(home of the Doi Chaang Coffee Academy).
 ...... ......
Scenes of nature from "Elephant
Mountain", Northern, Thailand
Thank you for visiting "Ming's" Doi Chaang Project page and the Bangkok Blue
website!
Links: [
MING'S RISING STARDOM ] [ Seawind
Website ]
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