Maureen Salamone; Nestle
Purina PetCare Company
The Purina Parent Club Partnershp (PPCP) program
is an alliance between Purina and National Parent Breed Clubs to help promote canine health and well-being.
The PPCP Program helps National Parent Breed Clubs earn important
funds for canine health studies, education efforts and/or rescue through the participation of its members in Purina Pro Club. Purina Pro Club is a loyalty program dedicated to supporting dog breeders and enthusiasts
with exceptional nutrition, savings and services. If breed club members own/care
for five or more dogs, or breed one litter of puppies per year, and live in the U.S., they qualify for Pro Club membership. To enroll, they may call toll-free at 1-877-PRO-CLUB.
When Pro Club members, who are also members of the
National Parent Breed Club or an affiliate club, declare their participation in the Purina Parent Club Partnership Program
and participate in the Pro Club weight circle redemption program, the National Parent Breed Club will earn an incremental
10% of the value of all points redeemed with the qualifying weight circles.
Before any of this can occur, an official representative
of the National Parent Breed Club must provide Purina with a signed participation agreement indicating the specific National
Parent Breed Club’s intent to participate in the program.
Purina will then track each declared individual’s
earnings and accumulate them by the participating National Parent Breed Club. Periodic
earning reports will be provided to the participating clubs.
On an annual basis, the total earnings per club
will be donated to the participating National Parent Breed Club. These donations
will be split with a minimum of 50% of the funds accrued by the breed club’s participating in the PPCP Program going
directly to the Canine Health Foundation through the Donor Advised Funds. The
remaining 50% can be used by the individual National Parent Breed Club for additional health research, rescue and/or education
programs.
The Cannine Health Foundation has agreed that PPCP
Program-generated funds placed by the club in the breed’s Donor Advised Fund, if eligible by the Foundation’s
guidelines will be 100% matched.
There were 62 National Parent Breed Clubs registered
in the 2002 program with earnings of $84,000. There are currently 82 National
Parent Breed clubs registered in the 2003 program and annual earnings are being forecasted at $150,000.
Purina continues to publish information on the PPCP
Program in the quarterly newsletters sent to all Pro Club members. New Pro Club
members are informed about the PPCP Program and will be asked to identify their parent club membership at the time they sign
up for Pro Club membership. Participating National Breed Clubs are encouraged
to create awareness through newsletters, web-sites and other club communication vehicles.
More details on the program can be requested by calling 1-800-778-3375 or by e-mail at purinappcp@purina.com
Partnering with Purina in this exciting new program
provides an effective way to raise money for canine health studies; so more resources can be focused on the most important
health issues facing dogs today.
AWS Partners’
recommended resources:
Purina Pro Club
http://www.purinaproclub.com/welcome.asp
Canine Health Foundation: Purina Parent Club Partnership
Program
http://www.akcchf.org/club/ppcp.htm
