RULES FOR THE MODEL of the NEW POST-INTERNET, GLOBAL CORPORATION
Adapted From Kevin Kelly’s BOOK “New Rules for the New Economy”

1) “Embrace the Swarm. As power flows away from the center, the competitive advantage belongs to those who learn how to embrace decentralized points of control.” The communal form of business, based on faith, friendship, honor and EMAIL! The new corporate structure would be composed of many self-directing VP’s functioning at various strategic, power sites around the world. Each person is in charge of his universe. LOYALTY to the unifying concept is the subtle, magnetic force, keeping him in thrall to the CENTRAL IDEA or zeitgeist. That gravitational force works. It’s akin to the love that keeps a family together. So summon up the picture of a lotta folks in a family. Compare that to a structured, hierarchial NUCLEUS office where all live in fear of being fired. Just doesn’t work as well. Suggested next phase: start a global business right now, from your isolated farm, on top of your mountain using relatives, friends and failing that, the INTERNET and networking with strangers. The easiest way is Craigs list but all lists work.. Be in contact with old friends via the net & make new friends VIA THE INTERNET. Make clients, too & above all make a co-worker sales staff, finding agents in foreign countries, being their agent here & doing all this far from the city, using the INTERNET.

2) Increasing Returns. As the number of connections between people, salesmen, sales add up, the consequences of those connections multiply out even faster, so that initial successes aren’t self-limiting, but self-feeding. It’s gonna grow bigger and faster than anyone imagined. Count on it. Teach each VP how to create his network to do the traveling, sales, research, design, bookkeeping. As business grows, you must teach another person to do your job perfectly. Together, handle the volume.

3) Plentitude, Not Scarcity. As manufacturing techniques perfect the art of making copies plentiful, value is carried by abundance, rather than scarcity, inverting traditional business propositions. Forget ‘this is rare and scarse, we gotta bleed you white if you wanna buy it.’ You have 5 billion people on the planet. There’s enuf clients for any amt of production. Let the merchandise roll. Everybody get busy learning to create the merchandise, the service and then everybody get busy hustling, selling. And cloning themselves. The faster it’s in the warehouse the faster it’s gotta be OUT. Talk up your biz among all other co-owners, over a meal, emphacizing how much you want it to get to all 5 billion people, who really need your product or service.

4) Follow the Free. As resource scarcity gives way to abundance, generosity begets wealth. Following “the free” reverses the inevitable fall of prices (Believed by standard businessmen to be a Canon, a Law of Physics) , and takes advantage of the only true scarcity: human attention. Cut people in, those you meet at Craigs list, for instance, when you place ads to attract agents, vendors, sales staff. The more stuff you can do free, the more your prices seem very reasonable. They stay reasonable. You won’t have growing costs, you will have PLUMMETING COSTS so your merchandise stays affordable.

5) Feed the NETWORK First. As networks entangle all commerce, a firm’s primary focus shifts from maximizing the firm’s value to maximizing the network’s value. Unless the network survives, the firm a.) is an illusion, b.) probably perishes.Keep strengthening the OUTER ARMS. Befriend YOUR co-owners and their co-workers. Celebrate holidays together when possible. That increases voltage along electrical conduits, makes the force of GRAVITY stronger.

6) Let Go at the Top. As innovation accelerates, abandoning the highly successful in order to escape from its eventual obsolescence becomes the most difficult and yet most essential task.The mark of a man’s consciousness is how fast he can abandon a prior model and GET WITH THE PROGRAM. In one field, fashion, this might mean subscribing to TEEN VOGUE which features ‘street fashions,’ i.e. the new, upcoming looks that American KIDS are inventing. Your designers of products and services should have their ears to the ground for upcoming hardware, technology, services. HOMEWORK: Hit the library to see magazines that can afford to hire the best minds to prognosticate.

7) From Places to Spaces. As physical proximity (place) is replaced by multiple interactions with anything, anytime, anywhere (space), the opportunities for intermediaries, middlemen, and mid-size niches expand greatly. More people can dine at your table than you think. Keep building the ‘table leaves.’ Stress ‘we’re looking for geniuses.’

8) No Harmony, All Flux. Adapt to change. Or seek to Give your people  exciting changes and surprises a few days a week. As turbulence and instability become the norm in business, the most effective survival stance is a constant but highly selective disruption that we call innovation. One day a week, an office picnic. BYOL or Order out. and BRAINSTORM while you eat. Creating the SPACE for everyone to think outside the box.

9) Relationship Tech. As the soft trumps the hard, the most powerful technologies are those that enhance, amplify, extend, augment, distill, recall, expand, and develop ‘soft’ i.e. human relationships of all types. Your biz should reflect that. For instance, no recorded phone pitches. Instead, a direct, personable human-to-human sales spiel. No phone  calls if your legs can do the walking. How do you meet with someone you don’t know? Don’t be pushy. New People don't want you to visit their homes. That makes them uneasy, so invite them to a public place and offer to buy them coffee and pie. See the difference? THEN you hard sell them!. Then you pitch them.

10) Opportunities Before Efficiencies. The old model was where fortunes were made by training machines to be ever more efficient. There is yet far greater wealth to be had by unleashing new opportunities THROUGH LIVE HUMANS.

Your HOMEWORK CHORE: Start a GLOBAL BUSINESS from your cabin in the mountains. Brainstorm up a list of 100 products or services that are within your scope. Add in the friends, relatives who’d join you. Use CRAIGS list to find your staff, vendors when you can’t use family or friends.

Adapted From Kevin Kelly’s BOOK “New Rules for the New Economy” pub. Viking. Google him, read his thoughts online. Book is used at ABEBOOKS. Cheap way to order is go directly to the vendor.

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