GETTING RESULTS

In 1999, I created a new identity system for the UNC School of Nursing and redesigned their recruiting and fundraising pieces. In one year, donations increased a whopping 817 percent, and my client has seen a renewal of alumni interest in the School.

Within one week, my redesign of the UNC-Chapel Hill homepage received over 2,000 positive responses from students, faculty, alumni and visitors.

As a direct result of my redesign, the UNC-Chapel Hill admissions office saw a 36 percent increase in participation in annual recruiting programs which encourage the country's top high school students to visit the campus. An additional program had to be created in order to accommodate everyone.