What is a graphic identity? A successful graphic identity system makes consistent use of a client's style on all designs. Such a system may make repeated use of certain colors, art, paper, typography, etc.

The School of Nursing pieces use one or a combination of three colors (Pantone 542, 416 and black). Most pieces are printed on white linen paper, and the fonts are limited to the Garamond Condensed, Kuenstler Script and Frutiger families. The script "C" is used frequently.

Logos for the School and for their 50th Anniversary are below.