Burke Family Grape-Nuts® TV Commercial, 1968 - 70 

“...a rare glimpse into the shooting of commercials that use real people. The kind of people that live next door to you, rather than professional actors. When you see them talk about a product in a commercial, do they tell it like it really is? Why don't you judge for yourself...”
(Narration from, “THE FAMILY NEXT DOOR - Real People in Advertising” - 1968, Benton & Bowles, Inc. documentary.)

multi-media * photos * pop culture archives * history * remember these? * messages * links

“Oh no, Mrs. Burke! ...I thought you...you were Dale!”

LIFE magazine ad, circa 1968 - Click to enlarge

Captions: Exercise and the right kind of foods, like a Post Grape-Nuts ® breakfast.
It helps you stay in good shape. Fills you up, not out.
left: Dale Burke 19 years old
right: Mrs. Caroline Burke Phoenix, Arizona Mother of three

 

MULTI-MEDIA (Note: RealPlayer may be best for video and some audio)

 

 

PHOTOS by BENTON & BOWLES, ON-LOCATION

Dale and Caroline Burke, poolside

 

 

POP CULTURE REFERENCES TO THIS COMMERCIAL

“In my mind, I always dreamed of the day I would have teen-agers.
“Young boys would pinch me in the swimming pool and exclaim, ‘Gee ma'am, I'm sorry. I thought you were your sensuous daughter, Dale.’”
-- Chapter one, first page: “Just Wait Till You Have Children of Your Own!” by Erma Bombeck and Bil Keane,
Doubleday & Co. Garden City, New York 1971.

© 1971 Doubleday & Co. - Click image for details

Channel Chuckles © Bil Keane - Click for more Channel Chuckles!

 

 

HISTORY, MORE PHOTOS, PRINT FEATURES

 

 

REMEMBER THESE REFERENCES TO THE COMMERCIAL?