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| Kathy & Keith Laurent |
Five years ago, Kathy & Keith Laurent put their talents together to create the Improve-To-Move portion of their design
business. This service offers creative design to improve the home's marketability. Whether the house is furnished or vacant,
they work with realtors and homeowners in the Vancouver/Portland area.
Statistics are ....75% faster sale 5-15% higher sale price. No matter what market we experience, "professional
staging" of your listing will greatly increase the selling price and time frame. It is nearly impossible to get agents
and/or buyers back through a home if it wasn't properly staged in the beginning. Which proves the old adage, "we never
get a second chance to make a first impression". If 2 or more comparable listings are in the same price range, buyers
will choose the home that is in the best condition and is more aesthetically pleasing. In some instances, you may have a home
that is beautifully decorated. However, how well the property shows is not the issue. It still needs to be staged in order
for the potential buyer to see "themselves" in the home, not the current tenant. It is important to emotionally
"move out" and remove personal items. In some instances, the personal décor is more memorable than the home. Carefully
chosen adjustments can make all the difference.
Their design team will first evaluate the current design plan, helping to address problem areas. Then, they put a plan
together to design your home to sell.
In today's competitive real estate market, even the most refined homes will benefit from Improve-To-Move. It is essential
to capture the potential homebuyer's attention with a stunning first impression.
The talented team will efficiently and effective custom design your home to help it sell.
Bottom line: any home, whether it is a modest ranch or a spacious mansion, can be greatly enhanced with the trained eye
of a decorator.
We approach your client's home from a buyer's point of view. We begin at the curb and judge the "see or flee"
potential. The front of the home is the first impression. Buyers often make a high percentage of their buying decisions
before walking through the front door.
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