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Strategic Communications Consulting, Execution and Training
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Margot
Carmichael Lester and Steve Peha run The Word Factory. At
any given time, the company's ranks swell with contract professionals such as copywriters, editors, photographers, print &
web designers, e-marketing specialists and other bright, fun and talented folks.
You tell us what you want and we build a team of pros to give it to you.
It's that simple.
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Margot Carmichael Lester
Verbal Tycoon
Margot Carmichael Lester currently divides her time between journalism and consulting.
A reporter for both print and web, Margot possesses a solid understanding of writing that works. She is a regular contributor
to The Los Angeles Business Journal, Multifamily Executive magazine, Monster.com and Match.com, among others.
Margot has provided editorial services and strategic communication counsel to clients including Golden Corral, GlaxoSmithKline,
Progress Energy, SciQuest and Citysearch. She is a certified instructor for the FastTrac entrepreneurial training program
and is a veteran presenter of writing, public relations and corporate operations workshops. Margot is the author of The
Real Life Guide to Starting Your Career and The Real Life Guide to Life After College. Prior to starting The Word
Factory, Margot was director of marketing at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, and public affairs
coordinator at Blue Cross and Blue Shield of North Carolina.

Steve
Peha
Shop
Foreman
Steve
Peha’s unique combination of skills and experience — as an educator, writer, technology consultant and software
developer — allow him to view content creation and training in an innovative and original way that improves performance
quickly. Since 1995, Steve has given more than 300 workshops across the United States and Canada as president of Teaching That Makes Sense, an education reform and consulting
company. He is frequently quoted by the press in articles on education and training. Steve is the author of The Effective Learning Series, a bi-weekly column on research-based best practice teaching techniques for The
Seattle Times, which won the 2001 Innovators in Education Award from the Newspaper Association of America. His first book,
Be A Writer:A Young Person’s Guide to the Writing Life, will be published in 2006.
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The Word Factory has been churning out verbiage since it was founded
in 1993 by Margot Carmichael Lester, self-proclaimed verbal tycoon.
Originally called Gurley Communications, the company formed
a joint venture in 1995 with Universal Printing to form Universal Communications, a full-service production house
providing PR, copy, design and printing services to clients across the Southest.
Seeking a change of scenery, Lester moved to Hollywood, California,
and changed the company's name to The Word Factory to refocus its energies on custom content and journalistm. Opportunity
knocked in the form of the Tech Boom and pulled the company back into consulting. The Word Factory team advised
clients going through IPOs, mergers, spin-offs, private placements, venture-raising and the inevitable layoffs and closings.
Rising from the rubble, The Word Factory continued to
operate from Hollywood until 2003, when Lester decided to return to her native North Carolina. Steve Peha joined
the operation as shop foreman and husband, and they relocated to Carrboro, N.C.
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