A number of stores such as Montgomery Ward and Company, F.W. Woolworth Company, and Sears, Roebuck & Company sold their own brand of records.

Banner Records were sold by the S.S. Kresge Company.  The marketing message is obvious -- They play on any phonograph.

A Columbia Grafonola record sleeve. Here, the Columbia company uses the record sleeve to advertise their phonographs.

The classical graphics impart a feeling of sophistication to the buyer. A listing of classic records available on the back of the record sleeve, advertise additional purchases.